| Lecture 1 |
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Topics: (no slides)
- Formal introduction
- Course details
- Syllabus
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| Lecture 2 |
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Topics: (slides)
- E-commerce overview history, scope; value creation; online vs omnichannel.
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| Lecture 3 |
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Topics: (slides)
- E-commerce overview history, scope; value creation; online vs omnichannel.
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| Lecture 4 |
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Topics: (slides)
- Business models B2C/B2B/C2C/D2C; marketplaces vs inventory; subscription/freemium.
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| Lecture 5 |
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Topics: (slides)
- Business models B2C/B2B/C2C/D2C; marketplaces vs inventory; subscription/freemium.
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| Lecture 6 |
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Topics: (slides)
- Platform strategy network effects, multi-sided markets, winner-take-most dynamics.
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| Lecture 7 |
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Topics: (slides)
- Platform strategy network effects, multi-sided markets, winner-take-most dynamics.
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| Lecture 8 |
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Topics: (slides)
- Customer journey acquisition → conversion → retention; funnel metrics; cohort thinking.
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| Lecture 9 |
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Topics: (slides)
- Customer journey acquisition → conversion → retention; funnel metrics; cohort thinking.
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| Lecture 10 |
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Topics: (slides)
- Product & catalog SKU, variants, pricing, promos; content strategy for listings.
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| Lecture 11 |
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Topics: (slides)
- Product & catalog SKU, variants, pricing, promos; content strategy for listings.
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| Lecture 12 |
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Topics: (slides)
- UX & conversion information architecture, checkout design, A/B testing basics.
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| Lecture 13 |
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Topics: (slides)
- UX & conversion information architecture, checkout design, A/B testing basics.
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| Lecture 14 |
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Topics: (slides)
- Payments gateways, wallets, COD, fraud; chargebacks; PCI-DSS idea.
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| Lecture 15 |
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Topics: (slides)
- Payments gateways, wallets, COD, fraud; chargebacks; PCI-DSS idea.
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| Lecture 16 |
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Topics: (slides)
- Trust & safety reviews, ratings, disputes; counterfeit prevention; moderation
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| Lecture 17 |
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Topics: (slides)
- Trust & safety reviews, ratings, disputes; counterfeit prevention; moderation
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| Lecture 18 |
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Topics: (slides)
- Order management OMS, inventory visibility, returns, cancellations; service levels
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| Lecture 19 |
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Topics: (slides)
- Order management OMS, inventory visibility, returns, cancellations; service levels
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| Lecture 20 |
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Topics: (slides)
- Fulfillment & logistics warehousing, last-mile, reverse logistics; delivery KPIs
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(Feb 25) Last Date for Proposal Submission. |
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Mid Semester Exam Week |
Best of Luck.
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| Lecture 21 |
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Topics: (slides)
- Fulfillment & logistics warehousing, last-mile, reverse logistics; delivery KPIs
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| Lecture 22 |
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Topics: (slides)
- Supply chain & forecasting demand planning, safety stock; bullwhip effect in e-com.
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| Lecture 23 |
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Topics: (slides)
- Supply chain & forecasting demand planning, safety stock; bullwhip effect in e-com.
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| Lecture 24 |
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Topics: (slides)
- Digital marketing I SEO, SEM, content; keyword intent; landing pages
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| Lecture 25 |
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Topics: (slides)
- Digital marketing I SEO, SEM, content; keyword intent; landing pages
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| Lecture 26 |
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Topics: (slides)
- Digital marketing II social ads, influencer, email/CRM, push notifications; attribution basics.
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| Lecture 27 |
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Topics: (slides)
- Digital marketing II social ads, influencer, email/CRM, push notifications; attribution basics.
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| Lecture 28 |
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Topics: (slides)
- Personalization & recommendations rule-based vs ML; cross-sell/upsell; ethics.
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| Lecture 29 |
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Topics: (slides)
- Personalization & recommendations rule-based vs ML; cross-sell/upsell; ethics.
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| Lecture 30 |
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Topics: (slides)
- Pricing strategy dynamic pricing, price discrimination constraints, competitive monitoring
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| Lecture 31 |
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Topics: (slides)
- Pricing strategy dynamic pricing, price discrimination constraints, competitive monitoring
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| Lecture 32 |
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Topics: (slides)
- Analytics & metrics CAC, LTV, ROAS, conversion rate, churn; cohort analysis
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(Mar 30) - Last Date of Mid Presentation. |
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| Lecture 33 |
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Topics: (slides)
- Analytics & metrics CAC, LTV, ROAS, conversion rate, churn; cohort analysis
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| Lecture 34 |
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Topics: (slides)
- Legal & compliance consumer protection, returns policy, privacy, cookies; taxation overview
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| Lecture 35 |
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Topics: (slides)
- Legal & compliance consumer protection, returns policy, privacy, cookies; taxation overview
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| Lecture 36 |
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Topics: (slides)
- International e-commerce localization, cross-border shipping, duties, payment preferences
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| Lecture 37 |
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Topics: (slides)
- International e-commerce localization, cross-border shipping, duties, payment preferences
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| Lecture 38 |
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Topics: (slides)
- Operational excellence customer support, SLAs, contact center metrics; automation (chatbots/RPA)
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| Lecture 39 |
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Topics: (slides)
- Operational excellence customer support, SLAs, contact center metrics; automation (chatbots/RPA)
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| Lecture 40 |
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Topics: (slides)
- Capstone build a go-to-market plan + funnel model + ops blueprint
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| Lecture 41 |
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Topics: (slides)
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| Lecture 42 |
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Topics: (slides)
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(Apl 30) Last Date of Codes Submission. |
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(Apl 30) Dead Line for Final Presentation Video Submission. |
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(Apl 30) Dead Line for Report Submission. |
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End Semester Exam Week |
Best of Luck.
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Link Added on Last Date for Submission :
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BM518H
